(活動回顧)(英語)農業生物技術講座系列（二十九）中國邁向可持續食品的未來：消費者的消費意識與政策影響

Agrobiotechnology Talk Series (29) Towards a sustainable food future in China: Consumers’ intention and policy implications (30 March 2022)

Description:

Food sustainability is one of the priorities of the global sustainability agenda. China, as a rapidly developing economy, contributes to an unsustainable food system as its consumption of animal products and meat has continued to grow in recent decades. In this talk, Dr. May Chu will present her research on exanimating factors influencing consumers’ intention to purchase sustainable food in China. By conducting more than 2000 surveys in five provinces spanning the north and south of China, the results showed that the traditional constructs of behavioral attitude, subjective norms, perceived behavioral control, and the additional construct of perceived quality are significant in inducing such intentions. Dr. May Chu will further elaborate how to enhance consumers’ willingness to shift to sustainable food consumption by appropriate regulation and monitoring framework.